FLUID IDENTITY — Natto Franco & Hanger –neol.jp | neol.jp

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text by Ryoko Kuwahara
photo edit by Ryoko Kuwahara
photo by Yuichiro Noda

FLUID IDENTITY — Natto Franco & Hanger –

NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara


We are always searching for our own identity.
It tends to helplessly change so easily, in days, sometimes even within hours.
Sometimes it can be a face of a Hannya(demon), smiling or with no expression, ice-staring.
Texture-wise it can also be latex or sometimes cotton.
Saying that, dealing with our shaking identity, we choose garments, make love,dance and dream.


The two brands that we’ve featured here, Natto Franco and Hanger are both ran by half-Japanese female designers.
Natto Franco is based in France andHanger in UK, unfortunately both brands are not distributed yet in Japan.
Both designers originally and uniquely reconstructs our Japanese culture intheir own way, mostly familiar but some bits seems unknown and strange.
Obviously everything we see will not reflect as we think directly to other minds. Needless to say, the world is shaking and changing every minute.

NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara



NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara


Windowbreaker Jacket & Hoodie / Natto Franco


NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara




Dress / Hanger


NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara


Sleeve T-shirt / Natto Franco
Pants / Hanger


NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara


Jacket & Skirt / Hanger


NeoL JP | Photo : Yuichiro Noda | Hair :  KOTARO | Make-Up :  DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara

NeoL JP | Photo : Yuichiro Noda | Hair : KOTARO | Make-Up : DAKUZAKU | Styling : Masako Ogura | Model : Sasha Yatsiuk | Edit & text : Ryoko Kuwahara


Hoodie / Natto Franco


photography Yuichiro Noda
hair KOTARO(SENSE OF HUMOUR)
make-up DAKUZAKU(TRON)
styling Masako Ogura
model Sasha Yatsiuk(ZUCCA)
edit & text Ryoko Kuwahara


Natto Franco
https://www.nattofranco.com/


Hanger
http://www.hangerinc.co.uk/

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